FAQ
Everything people usually ask about influencer marketing.
Clear answers to the questions brands and creators ask most. If yours isn't here, just write to us.
What does an influencer marketing agency do?
It connects brands with content creators to run advertising campaigns on social media. At Influ-Spain we design the campaign, select the right influencers, coordinate the posts and measure the results. We also represent creators in their dealings with brands.
How do you choose influencers for a campaign?
By affinity with your brand, not follower count. We analyse who each creator reaches, the quality of their community and their reputation, and propose the profiles that best fit your goal.
How much does an influencer campaign cost?
It depends on each campaign: the number and type of creators, the formats and platforms, the duration and the goals. That's why we don't use fixed rates: we prepare a tailored proposal and work within the budget you set.
Can you design the campaign if I only have an idea?
Yes. Tell us what you want to communicate or which product you want to sell, and we design the whole campaign: message, structure, platforms, type of content and ad format.
Which social networks do you work on?
Mainly Instagram, TikTok, YouTube and Twitch, plus other platforms when the campaign needs it. We choose the networks based on where your audience is.
How are campaign results measured?
We monitor every post and, at the end, deliver a report with reach, engagement and, where possible, the conversions or sales generated by the campaign.
What kinds of brands do you work with?
Brands from very different sectors: tech, gaming, food and drink, beauty, fashion, travel, banking, telecoms, energy, automotive and hospitality, among others. Each campaign is tailored to the brand's goals.
Which countries do you work in?
Mainly Spain, as well as Andorra and the rest of the Spanish-speaking market in Latin America.
What does influencer management include?
Finding brands that fit the creator's content, rate negotiation, contract review, collaboration scheduling, personal brand growth, and handling invoicing and payments.
I'm an influencer. How can I work with you?
Write to us through the contact form, select that you're an influencer and tell us about your channel and your community. We'll reply through the channel you prefer.
Are collaborations disclosed as advertising?
Yes. Commercial collaborations must be clearly disclosed to the audience as advertising, and we take that into account when preparing every campaign.
How long have you been in the industry?
Since 2015. The idea was born in Madrid, at the height of YouTube's rise, and since then we've delivered more than 800 campaigns.